Art & Commerce: A Match Made in Hell | Review
When it comes to launching your product, the first think you want to make sure is that the design for your product is simple and quickly to be understood by the people buying it.
From experiences, good or bad, designers learn. Even though I’m still a student, I can agree with the article Art & Commerce: A Match Made in Hell. Because yes, design can be tricky when it comes to commerce. That’s because there are already too many ideas out there. Not bad ideas, good ideas. Joe Parrish tells the story about a great product and a great design that had to be redesigned to really sell.
Here, I’m letting an important part about the article, by Joe Parrish, that every designer must see:
“The moral of this story is that this business isn’t easy. You can come up with the perfect design, and still have to change it because of the vagaries of consumer demands. It was incredibly difficult for us to move away from the original design. It did everything we (as creatives) were looking for. Unfortunately, buyers needed something slightly different to get them to try. So we ended up with what I think is the perfect marriage of design and commerce… which, in our business… is the exact outcome we needed.”
As it says, the perfect marriage between design and commerce is needed for everyone working in the design industry. If the marriage works, then the outcome must be the one we expected since the beginning.