Comunidad de diseñadores puertorriqueños

Can Design Save the Newspaper

Photo Montage of Ted Talk Speaker Jacek Utko and his publication designs.

I’m not sure if we are all familiar with TED Talks?  I have been aware of them for years now, but it hasn’t been until recently that I have gotten into the rhythm of watching them with regularity – and growing as a person as a result.  The TED Talks topics are very diverse, but they are mostly fascinating and delivered with eloquence by a wide range of subject matter experts.  If you aren’t familiar with them, I urge you to look them up – on, on Youtube, or on Facebook (my particular favorite, because once you like them, they suggest links that appear on your feed.)

Recently, I watched Mathew Carter’s talk “My life in Typefaces” which was a very informative talk for all of us that are interested in the development of typefaces.  From this talk, however; I was directed to a wonderful talk by Jacek Utko’s: Can design save the newspaper?  This talk provides a great example of how content and design can complement each other in order to revitalize the print industry; as seen in various former Soviet block publications.  This talk spoke to me in many ways:  first, I simply loved the various design approaches that the art directors took in the design of the front pages – treated as posters; also, the value of experimentation with type, photography and Illustration that has been overlooked by American publications and relegated to Magazine design; finally, Jacek Utko delivers some powerful lines that stopped me on my tracks:  “To be Good, is Not good enough,”  “Give power to the Designer” and the three things a designer needs for success “Inspiration, Vision and Determination.”

I urge you to take the 6 minutes and watch the talk by clicking here.

About the Author

Profile photo of Carlos Norat

Carlos NoratI'm a Graphic Designer with 10 years of experience in the federal sector. I am currently learning the craft of a Web Design Student at Universidad del Turabo hoping to expand my design skills toolset and create a personal online presence.View all posts by Carlos Norat →

Leave a Reply