Comunidad de diseñadores puertorriqueños

Color: Our partner in Visual Communication

Color silhouette

I’ve been making artwork in some form or another since I was a child. My favorite mediums have always been graphite (pencils) and pen/ink; thus working mostly in grayscale or black and white. Throughout the years, I found color to be quite challenging and used it sparingly in my work – either as a spot color or a highlight. Now that I have completed my training as a Graphic Designer, and I have started learning the craft of a Web Designer, I’ve come to realize that I’m in the business of Visual Communication. Color is an intrinsic element of visual communication, so I can no longer afford my aversion to it. I needed to shift my perspective in order to not see color as a challenge, but embrace it as a partner at my side.

With this in mind, I found this article to be enlightening. It offers 30 different resources for choosing a color scheme, courtesy of the good folks at “Creative Bloq,” who provide a plethora of articles, resources and freebies to the design community [*hint* Not a bad team to follow on FB or Twitter.] The 30 resources offer a wide range of features, complexity and user-friendliness; I invite you to explore them and find out which one works for you. I found Adobe’s Kuler to be my favorite because it allows me to create color schemes based on some basic rules (i.e. Complimentary, Analogous, Shades, etc.), the controls are fairly easy to use, and you can pull colors from an image.  Kuler gives you precise RGB/CMYK colors as well as HEX Numbers and works efficiently with Adobe Creative Suites.

I hope this resource can help anyone that currently feels challenged by color create a partnership with this important Graphic and Web Design element.

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About the Author

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Carlos NoratI'm a Graphic Designer with 10 years of experience in the federal sector. I am currently learning the craft of a Web Design Student at Universidad del Turabo hoping to expand my design skills toolset and create a personal online presence.View all posts by Carlos Norat →

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