Disigner Philippe Apeloig presents his best works at the “Musee des Arts Decoratifs”
There is a typorama exhibition at the “muse des arts decoratifs” in Paris that presents us with thirty long years of amazing creations by the French graphic designer Philippe Apeloig. He created a great number of logotypes including the ones at the Direction des Musées de France (2005) the Istituto Universitario di Architetture di Venezia (2004), and the Petit Palais (2012). He is also popular for his posters, many of those are actually part of the collection belonging to the Museum of Modern Art or “MoMA” for short, located in New York city. The museum it’is well recognized as the most influential museum of modern art on the planet. The museum presents varied collection of contemporary art, architecture, design, drawing, painting, sculpture, photography, prints, illustrated books, films and electronic media.
The web magazine, Designboom interviewed him and presented us with this piece of his mind. “I try to articulate concept, message, aesthetic, emotion, and strength in a single image. The challenge is to be persuasive: like an actor who convinces the audience to suspend disbelief. He has to interpret his role so vividly that he and his character become one.’
Philippe Apeloig wanted this exhibition to feature the entire creative process he performs and goes through in order to create and develop his animations, logos, visuals posters, posters and books. Each is carefully presented in consecutive order, revealing each stage of the project’s evolution, in company with the inspiration that influenced such work. His show will last until March 30th, 2014.
You can see and know more about his artwork here.