Minimalism in the Maximalist Market— Study on Brand Minimalism
Really interesting article, they try to aim to see how many elements from a product packaging can be remove and still retain a product’s branding. Packaging is of course an important component in brand marketing you can recognize any brand with it anywhere. The problem I have with this “minimal design” nowadays is, it translates too much in just bright colors and some font. Every logo and site basically looks the same. In the end, a product and brand has a character that identities itself and connects with the consumer, it also brings emotion. Visuals like mascots and unique elements are proven to be more attractive. Evian equal mountains Duracell equal rabbit Guinness equal harp and so on. My opinion find the right balance between minimalism and the established brand with its proven identity. Many aspects of minimalism do not work for many of these brands, as well as the farthest minimized designs take away almost everything that distinguishes the brand stain remover from condoms. Minimalism has great uses if utilized correctly but some of these look like MRE (meals ready to eat use in the military) packaging. This is good as an exception to the rule, but not as a rule. You make this the rule and then everything begins to look like a German subway stop. I think the minimalist versions of Durex, Duracell, M&M, Lindt and Evian worked very well. I actually like how Mr.Muscle, Lindt, Jelly Belly and Duracell turned out, the rest look a bit too simple.