As much as sometimes I get why people need to separate themselves I actually feel bad for Microsoft. All the people that want them to stop their brands are always far from the any way of confusion. This is no different who in their right mind would confuse the two? This is similar to them having to change their metro branding of visual language to something else when yet again no one would confuse the two. Or when skydive had to be turned into the less pleasing one drive because some other company was scared their brands would be mistaken. Who in their right mind would confuse any of these companies with Microsoft they are never even the same product or industry. I don’t get who are these people who are getting the companies confused they would need the exact same name and industry. Most of the time these companies don’t even have the same name. I am no expert but I would think it is very difficult to confuse something unless they share the same name or branding which from all the companies who have made Microsoft change their names none of which had a similar brand. The worst part about all of this is the names Microsoft ends up having to use like modern design language or one drive. We get those wonderful new names thanks to these ridiculous companies. I feel like “a bit of a reach” doesn’t describe the judgment. It makes we wonder if Murdoch is trying to pick a fight for a check from Microsoft. http://www.logodesignlove.com/sky-versus-skype