The Makings of a Good Logo
Logos are the face, the idea, the identity of a company. So how can we put all that in a graphic? Well, i’ll give you a few tips that will hopefully help you make a proper logo.
First, there are actually five principles for logo design:
Less is more, yeah-yeah you probably have heard it a thousand times already but it’s true! Making a simple logo can help even with the memorable and versatile principles too. A logo should be easy to recognize, easy to understand. Complex logos sometimes wont work, or their simple alternatives just work better (There are some pretty good ones though), personally I think you should avoid complex logos if you’re just starting out.
When I think of a memorable logo, the “Pencil” logo comes to mind (logo here). Who would’ve thought that just adding a triangle there would be so cool? This very logo is an example of simplicity helping with being memorable. The first impression should be “Damn, that’s a good logo” wether it was for it’s cleverness or just really good looking.
The logo not only should look good, be simple and memorable, it also has to be versatile. A good logo should be able to work in a variety of mediums like: billboards, postage stamps, in a dark background and vise versa, etc. Remember it’s always good to design the logo on a vector format so you can resize it if necessary without losing any quality.
For the dark (or bright) background situation I’ve seen that designers sometimes create two versions of the same logo, one with inversed colors (more often when the logo it’s just black and white). Another thing you can do is to use an outline on the logo but this often can ruin the logo so be careful. The ideal thing to do is to design the logo in black and white first to see if it works and then work on the colors.
A medical center logo with all the colors of the rainbow and Comic Sans… imagine that! Well, it happens, a lot. You shouldn’t use cartoony or “fun” font on a “serious” logo, it’s just not appropriate. Also the colors on a logo play a big role on either the meaning and/or identity, like fonts, don’t use a childish color scheme for something like a medical center, police department (imagine that, colorful policemen!) or a telephone company like At&t for example. Some companies have a “signature color” like McDonald’s with the color red and yellow for example, it would be weird to see a McDonald’s logo blue and green wouldn’t it?
Another thing is that logos don’t have to literally show the company’s product, for example, a car dealership doesn’t necessarily needs to have a car on it’s logo, or Microsoft an operating system or gaming console. You can however use the product as a logo in some cases, it’s just not necessary.
A logo should still be usable in years ahead and still look good and be effective. I think the best example of a timeless logo is Coca-Cola. It basically hasn’t change since the 1900s, which is impressive!
And that’s it, hope it helps and good luck!
The inspiration for this article came from the following: justcreative.com