Comunidad de diseñadores puertorriqueños

The Seven Deadly Sins That Choke Out Innovation -Helen Walters


Walters H. in her article “The Seven Deadly Sins That Choke Out Innovation” (2013), writes about how companies get caught up in there own ideas of how innovation occurs. “Most C-suites are dominated by the latter, all of whom are big fans of nice neat processes and who pay good money to get them implemented rigorously. So often, the innovation process is treated as a simple, neat little machine. Put in a little cash and install the right process, and six months later, out pops your new game-changing innovation –  just like toast, right from the toaster. But that, of course, is wrong.” In that same article she mentions that many companies are executing when they should be exploring.  Walters describes Innovation as discussing new ideas that currently have no place in the real world, which is true.

Walter H. also wrote another article, this one focused specifically in Design Thinking which is titled “Design Thinking Isn’t a Miracle Cure”. There she debates how Design Thinking won’t save you, which is a bit of a strong statement coming from someone who sympathizes so much with it.  Design Thinking is not a quick fix, it is a process just as Six Sigma is a process, they both have their respective places in the modern enterprise, says Helen Walter. She finalizes her article saying that by taking the pressure off design thinking and not expecting it to be the bright and shiny savior of the world, those trying out its techniques will be empowered to use it to its greatest advantage, to help introduce new techniques, to give new perspectives, to outline new ways of thinking or develop new entries to market.


Walter, H. (2013). “Design Thinking” Isn’t a Miracle Cure. retrieved from:

Walter, H. (2013). The Seven Deadly Sins That Choke Out Innovation. retrieved from:

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