Approaching Branding in Today’s Political Atmosphere
Branding will always be held to greater test and high standards for strategist and creative. Regardless of your political action, whether celebrating or disapproving this years elections outcome, this year brands will need to be sharply attuned to what people actually need and want. As different cultures continue to shift, smart branding will be needed to react upon the demands of the audience to be brought up successfully.
Three quick suggestions to approach branding:
Help Us Navigate Our world
· To help navigate the public your brand should engage with trusted sources for more mental clarity. Meaning your brand should be a portrayal of hope, security and positivity. Always keep things simple, friendly and easy to understand.
Help Us Reconnect with Core Values
· Your brand should reconnect with core values and always take the opportunity to express support and taking action into good causes such as non-profit organizations ,donation ,etc. Brands will need to raise the stakes from small daily good deeds to causing real change.
Give Rise to Underground Movements
· Think of the potential ideas of innovators from early ages. Create imagery and performances to offer power, hope and strength. Always stay on the pulse of emerging trends. The audience will always look for a positive impact.
In branding you’ll always need to move quickly to stay engaged and relevant to the audiences. The public will always be more demanding towards what they’ll let into their lives and where they’ll be spending their money and time.
Link for complete article http://www.howdesign.com/design-business/design-thinking/politics-and-design-branding-silver-linings/